Ipsos

Ipsos positions itself as a global leader in market research and public opinion, operating across roughly 90 markets with more than 5,000 clients. Its core promise is reliable information for a true understanding of Society, Markets and People, helping organizations make better decisions based on evidence rather than assumption.

The company draws on surveys, polls, social media data, and qualitative research, supported by a proprietary panel of over six million authenticated participants. Its solutions cover consumer, citizen, patient, customer, and employee perspectives, and the site publishes reports, data drops, event replays, and the award-winning foresight magazine What The Future.

Ipsos primarily serves corporate research and insights teams, public institutions, healthcare organizations, and agencies that need cross-market data or opinion research. Smaller teams and independent researchers can still benefit from the freely published insights and publications section.

For best results, start with the Insights Hub to see whether existing reports address your question before commissioning custom research. The Ipsos.Digital and iSay offerings provide lighter-weight routes for self-service or panel-based studies. Overall, Ipsos is a strong reference point for anyone who needs structured, multi-market evidence on what people think and do.